广告设计排版技巧（Advertising design Typesetting skills）.docVIP

广告设计排版技巧（Advertising design Typesetting skills） Advertising design: Typesetting skills Key words: advertising design, advertising skills, layout design, layout, copy method Advertising design: Typesetting skills Choreography - easy to read, choreography must be able to reflect your strategy. Brand impressions - and must allow readers to receive your messages. One of the protagonists of Xue Mayr anthology Survey (Miles Shepard) said: the layout design shall be Must be able to facilitate the visual circulation, must pay attention, must not have any place to cause the reader to feel puzzled. The layout should follow a natural reading order. The more difficult it is for readers to find ways to read them, the less they see them. Layout design - Title Position: top or bottom? The study found that, on average, the ads placed below the illustration were 10% more readers than the headline above the illustration. The best time to put the title above is the mark The title is the most important element of the whole advertisement, and it requires the reader to see the title at a glance. But at this point it is not appropriate to use too large pictures, so as not to disturb the title, may wish to make your picture attached to the title. Editing - newspapers, magazines, and advertising, who do better; the main purpose of the editorial content of a general publication is to arouse the interest of the reader; the function of the advertisement is to sell it to the reader. Therefore, the design of the selected works must be better than that of the publication Choreography plays a greater role. But does advertising design really play a bigger role? Are they more attractive or easier to read? What are the common features of newspaper layout? They seem to have the information they look simple, easy to read - not some factors hinder reading they follow the reading order of nature but exaggerated title text looks clear and easy Read and make people want to look not to text on the picture a