广播电视概论（Introduction to Broadcast Journalism）.docVIP

广播电视概论（Introduction to Broadcast Journalism） 1 talk shows: refers to the interpersonal communication between the introduction of radio and television, and the exchange itself as a program content and form presented to the audience. Such as Larry Kim live 2, program positioning: refers to the program personnel to broadcast the ideological content of the program, target audience, program style, style of production, etc., the purpose and purpose of the program set by the pre planning. 3 prime time The broadcast time in certain periods are more popular audience, broadcast on the time shows the general can listen to obtain a higher rate (TV) that it can get higher advertising revenue, this time is called the prime time. People used to call the prime time at around 8 in the evening for more than two hours. The formation of prime time is subject to a number of factors: 1., the program quality of the time program; 2. media own advantages and characteristics; 3. audiences listening (viewing) habits. 4 depth coverage of TV news: Depth reporting is the use of interpretation, analysis, forecasting and other methods, from the historical origin, cause and effect relationship, evolution of contradictions, influence, trends and other aspects of the news reports. Such as dateline focus Its characteristics are: strong rational speculation, three-dimensional reporting, diversification of techniques. Main points： 1) the choice of topic emphasizes the importance, sociality and story; 2) we must pay attention to the direction of public opinion; 3) understand the love and love, good bridge link role; 4) for good, a good grasp of the degree. 5 the location of sound painting in editing means: Counterpoint Of pictures and sounds in television news. They act independently of each other in accordance with their own rules. But they also revolve around or elaborate on the same news content center. The sound picture alignment will produce the information gap, but can cause the audience to associa