快消品的业务员（FMCG salesman）.docVIP

快消品的业务员（FMCG salesman） FMCG salesman.Txt always believe that in this world, there are many reasons for love, but there is only one reason for separation - love is not enough. There are four books in life: health, affection, career and money. If the health disappears, other passbook will expire. Coca-Cola, Pepsi, Procter Gamble, Unilever, Colgate...... These international FMCG industry giants, not almost every consumer goods companies will ask the clerk to the terminal according to the standard call, however, we see the situation is that the vast majority of sales terminal visit is as a mere formality, and terminal boss a ha ha go. Have seen a cold drink salesman, just ask the boss, do not order, the boss replied no, the salesman turned away. There is no need to talk more about the importance of terminal visits in maintaining customer status, increasing sales volume, and understanding the market. Lets take a look at the system requirements of Coca-Cola, Procter Gamble, Unilever, Johnson and other companies in terminal visit. Requirements for terminal visits by multinational companies First, Coca Cola Co visits eight steps: Preparation: check outdoor advertisement. Greet customers: make sales point lively. Check stock point. The eight steps, Coca-Cola has been repeatedly emphasizing and training its business representatives over the years. It has also been made into a brand and hung at every office. Two, Procter Gamble Company terminal operating standards. The basic steps of customer visit: 1. make a plan: make an access target; 2. observation of customers place of business; - customer penetration with observation skills - look at the shelves, display, distribution, sales and shipment of our products; - competitors situation 3. sales presentation, to achieve our visit purpose; 4. collect; 5. to help sell: to advertise and train customers, personnel and product knowledge; 6. record and report: record the results and opportunities of each visit. Fill in the daily int