房企的品牌鸡肋（Housing prices brand tasteless）.docVIP

房企的品牌鸡肋（Housing prices brand tasteless） This years new real estate real estate sales agent company really let the excitement of a 90 square meter apartment layout restrictions rather than to developers out of the problem, rather than sales of the company have a larger market space and space to play. It was a good thing, but at the moment, its really a problem, and almost all advertising companies and sales agents emphasize a common concept to developers: brand marketing. Many of the advertising and brand marketing activities recommended in the summer: 2006 China get together to launch a real estate brand survey, Beijing real estate top 20 brand value evaluation and certification activities, 2006 Chinese launched the brand value of the real estate research and so on, all organizers stressed that the real estate market has entered the era of brand marketing. But some survey data can make people doubt the effect of real estate brand marketing, successful marketing reporter in 2006 June in cooperation with SouFun has a consumer purchase intention survey, as of now there are 150 thousand people participated in the vote, the housing factor, 13% of people choose traffic; second is the price, place, small environment and apartment layout, attention was more than 10%; and pay attention to developers only accounts for 3.87%. On the one hand is more and more emphasis on brand marketing of real estate marketing, on the other hand, understand style more and more realistic buyers, brand marketing in other industries the invincible magic weapon, in the field of real estate in the end is still delicious chicken ribs? When the location is better than house, in the real estate industry, location is always more important than house. The general manager of Beijing grethac Real Estate Development Company Limited Yan Shaohua to the successful marketing reporter said, consumers talk about clothes, shoes, watches, will emphasize its brand; but it must be said about the house is the house o