探索旅游景区经营管理新模式（Exploring the new management mode of tourist attraction）.docVIP

探索旅游景区经营管理新模式（Exploring the new management mode of tourist attraction） Exploring the new management mode of tourist attraction Exploring the new management mode of tourist attraction 2009-02-03 21:57:17 Abstract: along with the rapid development of Chinas economy, tourism is quietly rising and rapid development. But we should also realize that there are many problems behind the booming tourism booming, so we must make full use of the market mechanism, and actively explore new modes of operation and management of the scenic spots: direct state management, market management mode, zero ticket public management mode. Key words: management mode; marketization; public welfare With the rapid development of Chinas economy, the life of the people in China has undergone tremendous changes. Tourism has become an indispensable part of the daily life of the Chinese people. At the same time, the tourism industry is also recognized as a sunrise industry in the world. It is a new growth point of Chinas national economy and a leader of the third industry. With the overall development of Chinas economy and society and the growing demand for spiritual culture, tourism is springing up and developing rapidly. At the same time, it should be clearly recognized the problems behind the rapid booming tourism: the current market under the background of Chinas scenic area is still the continuation of the mode of planned economy, most of it belongs to the nature of the business, is a public welfare, depending on the financial resources allocation. Although the tourism management institutions have not only protective functions, and the organization of production, economy, employment and community management function, but because of government, enterprises not caused a lot of problems, such as shortage of funds, low economic efficiency, overstaffed. Because the scenic spot is different from the general enterprise, it has its own particularity. Therefore, we must make full use of the market mechan