广告公司如何盈利（How do advertising companies profit）.docVIP

广告公司如何盈利（How do advertising companies profit） How do advertising companies profit? First of all, we know that for advertising companies, the key to a certain profit is the control of the companys personnel costs, and should not exceed 55% of the total revenue. Some companies even control it below 50% of their total income. This view is correct, because the other operating expenses such as rent, travel expenses, office expenses, equipment depreciation and other activities such as funding, the total income of 30% or more, then make the space There is not much left. Therefore, if the cost of personnel exceeds 50%, it will be difficult for the company to make a decent profit again. time So the management of many companies began to pursue the proportion, ironic is that in the process of trying to achieve this proportion, they forget that advertising is a service industry, even to save money for the best not to hire staff found to not even fair dismissal of the original employees. As a result, the service content of the original customers is reduced and the quality is reduced. Instead, the business is messed up, resulting in eventual loss of customers. As a result, the proportion of personnel costs remains high due to a decrease in income (denominator). The advertising company managers should be the Marketing Authority, should be mindful of the product life cycle theory. Advertising companies how to profit as the process of product life cycle, in the introduction period should not be excessive control of their personnel costs. Because according to the law, the proportion of personnel expenses to maturity will naturally reduce the artificial control of excess, but perceptibly. The authors point is not to deny the overall proportion of human cost control, but whether or not to control this ratio in an artificial manner should depend on whether it will promote further development of the company. Competitive power Another important issue related to profitability is competitiv