推销技巧（salesmanship）.docVIP

推销技巧（salesmanship） Research and analysis of salesmanship in sales process Content summary Selling refers to the activities that the sales staff contact, negotiate, introduce goods, and persuade them to take action directly. Refers to the sales of Selling (Promotion) in the marketing mix 4Ps (Personal). Generalized marketing is not limited to commodity exchange, generally refers to all persuasion, so that others accept our goods or some point of view. Generalized sales are omnipresent and omnipresent in our lives. For example, the various properties of the negotiations, graduate students for job interviews, the concept of humanistic management plan implementation, lobbying politicians, young men and women love, cry and smile and even babies, etc.. When it comes to politicians selling their political opinions, there are plenty of successful stories. Some of the so-called advisers in China in the spring and Autumn period of political lobbying is a very typical example. In the Warring States period, Su, is one of the main planners combined vertical and horizontal strategy. Warring States wonderful description of Su qin. I ask you a question: do you usually eat more eggs or more eggs? The answer must be more eggs, and the opportunity to eat eggs more than eating duck eggs. Let me ask you again, why is that so? You will say, eggs taste good, fresh taste. But I would like to refute: duck egg price is much lower than eggs, should be able to make up for the lack of taste, and from the nutrition point of view, the nutritional value of the difference between the two is not great. So Ill continue to ask you, why do we eat more eggs than duck eggs? The answer is: hen successfully used the selling principle, so that we accept her product. Did you notice that? Every hen lays an egg, she tries hard to sell us, and calls her attention to attract our attention. What was she calling? You listen. She calls big, big.. In contrast to the hen is laying ducks, always silent, and often at n