提升饭店竞争力的营销策略（Marketing strategy of promoting Hotel competitiveness）.docVIP

提升饭店竞争力的营销策略（Marketing strategy of promoting Hotel competitiveness） With the continuous improvement of the market mechanism, the hotel has shifted from the supply shortage to the basic balance, and now it has shifted to a buyers market characterized by oversupply. The number of hotels, the number of rooms and beds increased year by year, while the occupancy rate of hotel rooms showed a trend of decline and decline year after year. The profits of enterprises declined sharply, and the economic benefits continued to decline. Now many hotel managers are headache, and difficult is the hotel source of tourists, compared with this, any other management problems are insignificant. How to develop Hotel tourists, how to improve the gold content of tourist source, how to make the tourists more evenly distributed throughout the year, and how to make the hotel business better? This is a real problem. Namely: hotel marketing strategy. Problems existing in hotel marketing work Practice has shown that Chinas hotel industry is still a big gap in understanding the importance and difficulty of marketing orientation, and the marketing mechanism has not been well established. Marketing personnel are lacking and marketing methods are lagging behind. Specifically, the following problems exist in our hotel marketing: L, marketing work is in the initial stage, marketing model tradition Many of our hotel marketing management team, still go to sign a contract or simple to sell, low price and other traditional means of marketing, lack of market analysis and market positioning of the hotel itself, only one-sided pursuit of quantity expansion, brand building, personnel training, network and service support system construction and other aspects of the lack of the attention, leading to Chinas hotel business strategy is not clear enough, its features are not prominent, in the operation of a lack of corporate strategy, the lack of deep consideration to the enterprise development direction. 2, low sc