破解酒行业通路精耕中的耕而不精（Break the wine industry in farming and intensive farming pathway is not fine）.docVIP

破解酒行业通路精耕中的耕而不精（Break the wine industry in farming and intensive farming pathway is not fine） At present, FMCG enterprises began to import more and more depth distribution, in the FMCG enterprises face the terminal intensive pathway, tens of thousands, hundreds of thousands of enterprises undoubtedly burdened with high precision farming cost. The line is the basis of intensive visit pathway, but the line visit farming without fine phenomenon often appears, many people will think is the enterprise performance evaluation system is a problem, that is to say there is trouble of execution. Although, strengthening the executive power to solve the line in visiting farming without fine is a good choice, but the execution must be based on the clear route on the basis of the route of unknown execution will be a incompetent, exhausted army. The premise of execution is knowing how to execute.. In addition, to strengthen the assessment of simply from too much emphasis on executive power, as the landlord whip of the execution, the result will be go-slow, even armed uprising, or nouveau riche sub fields. In the actual operation of the market, to develop the market as an example, the enterprise in the market, mostly in the following manner: strong brands generally use the company with the air support (AD), the use of channel power centralized distribution. The rapid increase in the distribution rate, in line personnel to consolidate investigation; weak brand in the absence of advertising support, in line with staff, on the basis of channel support, do visit infiltration. As a result, the terminal visit has become the industrys daily compulsory homework. But in the actual visit terminal, although early, form operation, index checking, performance evaluation and other management tools, some industry generation with dozens of stores every line manual, often in a daze before departure. Dont know the theme and purpose of the visit today, many industry generation to visit, to complete th