管理沟通推动企业文化（Management communication promotes enterprise culture）.docVIP

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管理沟通推动企业文化（Management communication promotes enterprise culture）.doc

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管理沟通推动企业文化（Management communication promotes enterprise culture）

管理沟通推动企业文化（Management communication promotes enterprise culture） Management communication promotes enterprise culture [Abstract] corporate culture and management communication is a hot topic in enterprise management. From the point of view of corporate culture and Based on the theory and connotation of management communication, this paper probes into the relationship between management communication and enterprise culture, and from four This paper expounds the view that promoting the construction of excellent corporate culture through management communication. Management communication; corporate culture; communication 1 review of corporate culture As a kind of culture, enterprise culture has the same long history as the existence of enterprise. But throughout corporate culture The history of culture and the real proposal of enterprise culture were only in the late 1970s With the rapid rise and growth, American and European scholars began to study the differences of management methods between the East and the West Now the corporate culture plays a very important role in the process of enterprise management. This also brings enterprise literature The rise of correlation research. In 1979, Andrew Pettigrew published an essay on organizational writing in 1979 The concept of organizational culture was first put forward. With the 1981 William Ouchis Z rationale On how American business meets Japans challenge, Pascale Athos, 1981 Management art and other works published, corporate culture officially entered the eyes of the people, and truly become management An important field of research in science. Today, corporate culture has become the most talked about topic, and most people will be an enterprise The success or failure, vitality, etc., are attributed to the good or bad of the corporate culture. Indeed, corporate culture is the birth of an enterprise The source of life can inject new vitality into the enterprise, and bring tangible and intangible social and economic t