Unit 5《 Inside advertising》课件.pptVIP

* * A. the readers B. the editors C. the found photographs D. the self-published magazines 3. The underlined word “them” in Para 4 refers to ____. D 词义猜测题。由上下文推知, them指the self- published magazines(自创的艺术杂志)。 A. memory of the past is very important to people B. found photographs allow people to think freely C. the back-story of found photographs is puzzling D. the real value of found photographs is questionable 4. By asking a series of questions in Para 5, the author mainly intends to indicate that __. B 推理判断题。根据...give our minds an opportunity to wander freely(……给我们的思想一个自由发挥的机会)可知，拾得照片允许人们自由思考。 5. The author’s attitude towards found photographs can be described as ____. critical B. doubtful C. optimistic D. satisfied C 推理判断题。通读全文, 从最后一句That, above all, is why they are so fascinating(这就是拾得照片为什么这么令人着迷的原因)可知作者对拾得照片持乐观态度。 * * * * * * * * * * * * * * * * * * * * * * * * * * * * 8. pay for 偿还；支付 pay n. 薪水；工资 v. 支付；交纳；给予 pay back 偿还(借款); 报答; 报复 pay by installments 分期付款 pay down 当场支付; 用现金支付 pay off 还清(债务等); 报复; 赢利 pay up 全部付清 搭 配 ⑴ 那个赌徒卖掉房子后终于还清了债务。The gambler paid off/ up his debt after selling his own house. ⑵ 他总是嘲笑我, 总有一天我会让他知道我的厉害。 Some day I’ll pay back for his laughing at me. 运用 将下列中文句子翻译成英文。 1. However, it would be no use advertising products on radio if the ad relies on visual effects. 但是, 如果一项产品的广告要依靠视觉效果, 那么它在收音机里播出就毫无意义了。(P43) 句型: It is no use doing 做……是没有用的 提示: 该句型与“It is of no use to do”意思相同。 ⑴ 后悔犯错已经没有用了, 更重要的是,我们要解决将会出现的问题。 _______________________having made a mistake. More importantly, we should try to settle the problem at hand. 仿写 根据汉语意思完成英文句子。 It is no use regretting ⑵ 杰克太顽固了, 从不采纳别人的建议, 和他争论是没用的。 ____________________with Jack, for he is too stubborn to take others’ advice. It is no use arguing 2. When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. 涉及广告时, 消费者需要了解广告商所使用的伎俩。这样他们才能对各种广告主张