探究九江格林豪泰酒店发展现状分析.doc

　　探究九江格林豪泰酒店发展现状分析 探究九江格林豪泰酒店发展现状分析 导读：scanbeusedtoincreasetheneembersbasedontheexistingmembers,suchasdiscount,integralexchangeandsoon.OntheotherhandGreenTreeInnChainalsocanestablishagoodlong-termcooperativerelationshipentandenterprisestotheincreaseoffixedcustomers.Fina 摘 要 　　在九江市大力发展大工业、大旅游的良好环境下，九江格林豪泰酒店凭借自身的优势于2008年进驻九江，选址于九江市火车站旁，长虹大道中段。笔者通过对九江格林豪泰酒店内部环境和外部环境的研究，运用Sent of Jiujiangs developing in industry and tourism, and also relying on its oiddle road.Through the research in hotels internal and external environment, the advantages and disadvantages, as ethod. The analysis dra development and achieve a great progress, neers must be constantly developed, and old customers must be maintained.Only in this the hotel staff, a month later, the questionnaires and helps shoers on the business and tourism croeasures to develop and maintain customers in my opionion. At first, culture brand strategy,advertising strategy and arketing stratey can be used in the customers development. Specifically, the cultural brand strategy require the hotel to strengthen the connotation construction, unified the visual identification system, shape the corporate image; the advertising strategy require the advertising promotion edia, and the full use of the Inter marketing; the arketing strategy require the group headquarters to further perfect the information system and reserve , and pay attention to the use of blog marketing aintain the older customers, lots of measures can be used to increase the neembers based on the existing members,such as discount, integral exchange and so on. On the other hand GreenTree Inn Chain also can establish a good long-term cooperative relationship ent and enterprises to the increase of fixed customers. Finally, some measures are put forplementation of GreenTree Inn Chain customer development and maintenance strategy . Keyy hotel; customer development; Customer maintenance; Advertising strategy; Network relations 1. 绪论 1.1 研究背景及意义 　　经过十多年的高速发展，中国经济型酒店行业进