品牌形象架构.ppt

* Whenever we reach over a hundred comments in a single post it’s typically an indication of not just the popularity of a given brand but also of the attachment (positive or negative) we have to the identity of that brand. Last week’s the Y discussion fit was a good representation of this with plenty of strong opinions. As a follow-up, that will either change or further cement your opinions, Siegel+Gale’s Co-President, CEO, and Chief Creative Officer, Howard Belk, has shared some additional clarifications and intentions behind their work. * 海航集团标志体系统一为红黄色调，旗下大新华航空、海航旅业、海航商业、大新华物流、海航实业、海航机场、海航置业、海航易控股子公司分别使用不同的LOGO，过去我们熟悉并喜爱的那个海南航空的标志已经褪变为海南旅业的标志了。 ?? 下面是整理的海航的标志总集。 * Litro / How can you succeed in the über-competitive European service station market? Powerful brands crave our attention on European highways. Our challenge was to create an attractive brand to compete in the cut-throat market of gasoline distribution. A clean slate is always a great place to start. And that was precisely our approach to this issue, a re-definition of the service station. Together, with our client Rompetrol (Romania’s challenger to incumbent Petrom) and Eight Inc. architects we have rethought the service station. The answer is Litro, a concept as simple and compelling as its name. * Visit London / Saffron won the job of creating a new corporate identity for Visit London, the marketing arm of Europe’s largest city, in late 2006. The challenge was to find something that let London be historic and charming and also contemporary and evolving—and which avoided the clichés. The identity would support business as well as leisure tourism. The solution was a typographic identity based around a core idea of Visit London as “champions” for London and drawn in red—a colour solidly if not uniquely associated with the city. London’s quirkiness entered in the form of “factoids”, like “It rains more in Rome” and “Est. 50AD”, which are given their own line in the wordmark when the situation calls for i