米琦尔生态大米网络营销方案的设计与实施论文.docVIP

专业硕士学位论文 方案 摘 要 本课题讨论的是基于互联网环境下 内因：中产崛起促使消费升级。随着人们的生活水平提高，人们越来越在乎吃的健康吃的放心，米琦尔生态有机大米满足这部分对食品有着高品质的需求消费者。 外因：食品安全、营养的需求。米琦尔生态绿大米市场潜力巨大。因为我们拥有不可复制的生态环境，稻米所在的地方被大于80%的森林包围着。四季“饮用”天然流动的山泉水，“品尝”落叶转化的有机肥，这得天独厚的环境成就了米中贵族的诞生。 目前大米的传统营销方式使得推广成本太高，而且目前几大电商格局已定，单纯的线上商城推广成本过高。好产品无法承受而不被市场认知。所以我们决定，米琦尔生态大米靠用户口碑传播迅速崛起。传统大米的营销模式已经不足以让这样原生态的品牌依靠传统的销售模式崛起，让好大米烂在原产地太让人心痛。米琦尔生态大米使我们寻找的好产品，我们为好产品代言，坚决不让这样的好产品埋没。而且我们也希望借此探索在传统产品与互联网营销模式的相结合。 米琦尔靠用户口碑传播迅速崛起，我们为好产品代言，将传统销售模式的米琦尔生态大米运用互联网营销模式，重新拓展渠道及销售模式，引用全新理念，让广大消费者直连原产地的生产基地，减少流通环节的成本费用消耗，将利润转换成实惠真正让消费者感受到。可以买到好产品，吃到放心的米琦尔生态大米 意义：透过米琦尔案例分析口碑传播的可能性。 关键词： 核心用户，精准推广，用户转化 ABSTRACT This topic is based on the Internet environment, we for good product endorsement, to promote the combination of agriculture and ecological protection and development, in the traditional practice of the Internet and the traditional way of combining channels, online and offline synchronization. The use of knowledge, will be a good product Miqi Seoul ecological rice to do network marketing, from the program design to the implementation. ???Internal causes: the rise of middle class to promote consumer upgrades. With the improvement of peoples living standards, people are more and more concerned about eating healthy eating at ease, Miqi Er ecological organic rice to meet this part of the food has a high quality consumer demand. ???External causes: food safety, nutrition needs. Miqi Er ecological green rice market has great potential. Because we have a non-replicable ecological environment where rice is surrounded by more than 80% of the forest. Four seasons drinking natural flow of spring water, taste of the transformation of organic fertilizer, this unique environmental achievements of the birth of the nobility of rice. At present, the traditional marketing of rice makes the promotion cost too high, and the current pattern of several major electric business has been set, a simple online store promotion costs are too high. Good products can not afford to