代表性地区的时装周运营管理对比研究——以巴黎时装周和中国国际时装周为例.docxVIP

摘要时装周是关乎服装全行业发展的专业展会，为设计师和时装品牌搭建交易平台，促进贸易，不仅拉动举办城市经济效益，宣传举办城市的文化特色。巴黎时装周是目前全球最具吸引力的时装节，不仅为参会企业提供各种贸易机会，还引领全球时装潮流的方向，聚集了来自全球多个国家和地区的设计师和模特。我国时装秀和时装博览会起步时间较晚，但经过20多年的发展取得了显著的成绩，其中中国国际时装周的知名度最高，对时装界的影响也最大。但是相比较世界时装之都巴黎的时装周，还存在一定差距。本文通过对巴黎时装周和中国国际时装周运营现状的比较，总结出中国国际时装周存在的不足之处，结合巴黎时装周运营管理中值得学习和借鉴的优点，提出能够改善和增强中国国际时装周可持续健康发展的措施和建议，以促进未来我国时装产业的快速健康发展。关键词：时装周；巴黎时装周；中国国际时装周；运营管理ABSTRACTFashion week is a major event related to the apparel industry or a few aspects of the professional exhibition, to build a trading platform for the designer and fashion brand, promote trade, not only pull the citys economic benefits, and promote the cultural characteristics of the city. Paris fashion week is the worlds most famous, not only for exhibitors and traders to reach a trade, but also released a forecast for the future of fashion, attracting a well-known brands and designers from all over the world. Since the 90s of last century, our countrys fashion show and fashion show has been springing up vigorously, among which the most famous of China International Fashion Week, has made great progress and development in recent years. But there is a gap between the fashion weeks in Paris, the worlds fashion capital.This article through to Paris fashion week operation management 7 aspects of detailed research, in order to improve Chinas international fashion week of operation to provide reference experience, through the comparison of Chinas fashion week to find out the problems, and put forward the relevant suggestions, aims to draw on the successful experience of Paris, promote China international fashion weeks construction and development.Keywords：Fashion week; Paris fashion week; China International Fashion Week; Operation management目录摘要IABSTRACTII绪论2一、时装周运营管理相关理念叙述1（一）时装1（二）时装周2（三）时装周运营管理2二、巴黎时装周与中国国际时装周运营管理对比分析4（一）巴黎时装周运营管理的基本情况4（二）中国国际时装周的运营现状5（三）巴黎时装周运营管理的启示和经验6三、中国国际时装周运营管理存在的问题7（一）品牌管理水平有待加强7（二）缺乏创意，特色不够7（三）后期商业运作不健全8（四）展会内容枯燥效率低8（五）缺乏服装会展专业人才8四、解决建议9（一）提高品牌管理水平，培养本土品牌9（二）寻找城市精神，打造特色文化9（三）