国家及市场关系变迁过程中――我国竞技篮球市场化转变.docVIP

国家及市场关系变迁过程中――我国竞技篮球市场化转变摘要：20多年的改革开放和现代化建设，给中国社会带来了巨大的进步和全面的发展，无论是在经济、政治、思想文化领域，还是在体育领域都发生了深刻的变化，体育存在的方式也开始从单一的国家行政构架下的竞技体育走向社会化、市场化的职业体育，逐渐从强化政治功能走向强化经济与社会功能。我国竞技篮球的市场化也正是在国家与市场关系的变迁过程中逐渐成熟并向市场领域发展。因此，本文采用文献资料法、专家调查等研究方法，从国家、市场关系的变迁过程中，以竞技篮球市场化转变过程中所体现的一些特征进行系统的分析，试图为本世纪我国篮球市场化健康持续的发展提供一些思路。 关键词：市场；职业篮球； 国家 中图分类号：G841.1文献标识码：A文章编号：1007-3612(2007)04-0555-03 The Market Changes of Chinese Competitive Basketball in the Process of Relationship Transition between Country and Market BI Zhong?chun?1, CHEN Li?zhu?2, MA Xiao?ping?3 (1． Beijing Sport University, Beijing 100084, China; 2． Central University for Nationalities, Beijing 100081, China; 3． Central University of Finance and Economics, Beijing 100081, China) Abstract:The20 years of reform and opening?up and the modernization have brought huge progressive and comprehensive development in not only the fields of economics, politics, ideology and culture, but also the field of sports． The way of sports existence also starts shifting from competitive sports of the single national administrative system to the socialized and marketed professional sports, and gradually from the strengthened political function to social functions． In the process of the transition of the relationship between nation and market, Chinese competitive basketball market gradually comes to maturity and develops in the field of market． Therefore, with the methods of documentary review, expert interview and so on, some characteristics manifested from the relationship between country and market in the process of transition are systematically analyzed, in order to provide some ideas for healthy and continuous development of professional basketball in this century． Key words: market; professional basketball; country 1我国市场与国家关系的改变特点 我国竞技篮球的市场化转变是伴随着国家宏观经济市场的转型、发展改革而逐渐展开、演进的，竞技篮球的市场化发展、演变，离不开国家的整体政治经济的变革，因此，在讨论我国竞技篮球市场化变革现状时，必须详细了解国家与市场变革的宏观背景，对于国家与市场变革各项政治、经济、文化、人才、资源等情况的了解，有助于认识竞技篮球市场变化的深刻含义。 第一点，强势政府自上而下的推动；中国的市场改革取向总