8 饭店管理.pptVIP

5. Future and development road Brand construction is under the way. Chain operation will be the major form. The theme of branding will be differentiated. Management technology is in progress. This chapter has described the star classification of a hotel and the service facilities it provides. It describes the functions of the “front house” and “back house” of a hotel, the guest cycle and its working procedures of each stage in the cycle. The front office is the “hub”, “the nerve centre” or the “brain” of the hotel. For the safety of a hotel, measures can be taken to secure the properties of a hotel and prevent the fraud. Compared with those hotels operated by individual owners, hotel chains have many advantages. Franchising is the most popular one to set up hotel chains, and has been widely used to expand its business in the hospitality industry. There are three kinds of services a franchisor provides: methods, technical assistance, and marketing. Chapter Review Part I Text 第一部分 课文 Hotel Management Exercise 1. Fill in the blanks with proper words to complete the following statements. differentiate; techniques; check in; previous; the front office; on behalf of; deposit; obligation; registration; complaints (1) Nowadays, the modern society is characterized by rapid changes, and so are hotels. We should, therefore, change or upgrade the _________ of management of modern hotels so as to adapt to the changing society. (2) According to the star classification, hotels can be classified into five categories and stars are used as a sign to ____________ them. (3) Which hotel they choose to stay is dependent on a variety of factors including _______ experiences with the hotel, advertisements, recommendation, etc. (4) The second stage is called _______or arrival stage which involves such steps as arriving at the hotel, filling in registration information and having their rooms assigned. techniques differentiate previous check in (5) The third stage is t