反击全球资本化工会策略与企业战略研究的框架与-cunyalr.pdfVIP

反击全球资本化： 工会策略与企业战略研究的框架与方法论i TOM JURAVICH As unions around the globe struggle to survive in the face of the globalization of firms combined with unprecedented employer opposition to unions, it is clear that new approaches, strategies, and tactics are imperative. The ways of organizing and bargaining forged during the 1950s and 1960s in many industrialized nations – approaches that often relied heavily on the law and administrative proceduralism – have been deeply challenged as workers now find themselves on a world stage employed by global firms. If labor has any hope of remaining a source of power for working people on the job and in their communities, it must find a way to pick up the gauntlet thrown down by global capital in this new environment. One of the fundamental ways that the labor movement is rising to this challenge is through strategic corporate research and the development of comprehensive strategic campaigns in both organizing and collective bargaining. Sometimes referred to as simply strategic or coordinated campaigns, or by the older nomenclature of corporate campaigns, this approach recognizes that to be successful, unions need to gain a comprehensive understanding of the firm and the industry in which it is situated. Only as a product of this kind of research and analysis can unions then design the appropriate strategies and tactics to be successful, taking into account both how power flows through the firm and how vulnerabilities can be exploited. The comprehensive strategic campaigns that result go far beyond traditional organizing and bargaining and develop creative and complex processes that pressure firms in a multitude of ways. Unions in the United States, in particular, took a frontal attack by global employers; over the last three decades they have watched as entire industries were moved offshore and outsourced and an