Unit 3 Shopping课件.pptVIP

Kinds of retail outlets （零售商店） shopping and shopping habits how supermarkets make you buy the first supermarket traditional shopping versus online shopping Grammar: adjectives chain store 连锁商店 corner shop 街角小店 department store 百货商场 market 市场 online retailer 网上零售商 shopping mall 大型购物中心 specialist store(专门商店)( chemists) 药店 street vendor 小贩 supermarket 超市 no big deal for example on special offer impulse items take one basket make profits after all at eye level go on attract attention displays of a chance for create a feeling of pay with maintain bring back Michael J. Cullen had a grocery store in New York. Business was all right, but he wanted to do much better. Then he had an idea: he would tell customers to fetch goods from the shelves themselves and pay for them as they left the store. For this to work, he had to do two things. First, he had to sort goods into groups, fruits and vegetables, and meat, for example. Secondly, he had to pack and price goods in individual portions. His assistants didnt serve customers any longer. They just pack goods and filled shelves. Cullen opened Americas first real supermarket in New York on 4 August 1930. And it was an immediate success. When he died just six years later, there were already seventeen King Kullen supermarkets in the USA. Cullens idea of having separate food departments and selling large amount of food at discount prices soon changed food retaling throughout the world. Dialogue 1 CA=Checkout assistant CA: Hello. Jinjing: Hi. CA: Can I help you pack your purchase? Jinjing: Thanks, but Im fine. Ive only got a few things-some coffee and sugar and some cans of coke. CA: Right...Thats five seventy-five, please. Jinjiang: Heres my credit card. CA: Thanks. And do you have a loyalty card? Jinjiang: Oh, yes, here you are CA: Could you enter your PIN, plea