旅游用品会展活动策划.docVIP

会 展 活 动 策 划 书 团队成员：杨静 郭亚丽 完成时间：2013-6-15 目录 一、展会基本信息·················2 （一）会展名称与主题····················2 （二）会展举办机构····················2 （三）会展时间·······················2 （四）会展地点··························2 （五）展品范围························3 二、立项可行性分析··················4 1.环境的g-pest分析························4 2.会展项目的swot分析····················5 3.经费预算·····························6 4.风险预测·····························6 5.可行性研究结论和建议························6 三、展会项目报批·················10 四、项目总结······················10 五、展会流程·······················11 六、宣传推广计划···········