我国政府公共关系的现状及其对策.doc

本科生毕业论文（设计） 题 目: 我国政府公共关系的现状及其对策 姓 名: 芦超 学 院: 人文社会科学学院 专 业: 公共事业管理 班 级: 公管41 学 号: 2234119 指导教师: 陈瑞红 职称: 副教授 2008 年 5 月 20 日 南京农业大学教务处制 我国政府公共关系现状及其对策 公共事业管理专业学生 芦超 指导教师 陈瑞红 摘要：发展政府公共关系有利于我国政府在我国民众心目中和国际社会上树立良好的形象；有利于促进社会和谐，提高政府的行政办事效率。但就目前形势来看，我国的政府公关工作还存在如下主要问题：起步晚，没有系统的理论支持；缺乏自觉的公关意识；缺少专业从事政府公关工作的专业人才；政府公关机构设置也不够完善。本文分析了政府公共关系在我国发展的现状，参考国内外先进的政府公关理念，结合本国的实际国情，提出了如下建议：学习国外先进的政府公关理念；提高政府工作人员的公关意识；合理地设置公共关系机构；培养专门从事政府公关方面的人才。 关键词：政府公共关系；现状；问题；建议 The Present Situation and Suggestions of Government Public Relations in China Student majoring in Public Administration LU Chao Tutor CHEN Ruihong Abstract: Develop government public relations is benefit our government in building excellent impression in national and international communities; in promoting social harmoniousness; and in improving government work effect. But at present, our government public relations have some problems: started late, no systematic theory support; lacking self-conscious of public relations and professional in government public relations working; the set of government public relations departments are not perfect. This article analyses the current situations of our government public relations development, based on national and international advanced government public relations theories, contacted with our country present situation, give some suggestions: studying advanced theories; improving public relations conscious among public workers; setting government public relations departments properly; training professional who work in government public relations departments. Key words: Public relations; Present situation; Problems; Suggestions 公共关系作为一门特殊的管理科学和艺术,在企业组织已经得到了较快的发展。在我国经济由计划经济向市场经济转