汽车第三方服务平台团队创业策划书.docVIP

汽车团队 创 业 策 划 书 目录 第一章 概要 ················································02 一、公司介绍········································· 02 二、项目背景···········································05 第二章 市场分析················································06 一、市场计划 ··········································· 06 二、销售策略············································06 第三章 竞争分析················································07 一SWOT分析··············································07 二 竞争策略··············································08 第四章 营销方案················································09 一 市场计划··············································09 二 销售策略··············································09 第五章 财务分析················································ 10 一 资金来源············································· 10 二 投资（财务）效益可行性······························ 10 三 效益指标············································· 12 四 风险防范············································· 12 第六章 管理体系·············································· 14 一 公司性质············································ 14 二 公司的组织形式····································· 14 三 队伍管理············································· 14 四 具体人员分配········································ 15 五 发展战略············································ 16 六 创新机制············································ 16 第七章 附录·····················································18-30 一 公司管理人员职责······································18 二 企业模式··············································26 三 企业管理············································ 27 第一章 概要 公司介绍: 通过整合常州地区的汽车服务行业资源，优化资源配置，实现互利共赢。简单的说就是搭建一个第三方服务平台即成立一个汽车联盟，车主可以免费注册加入我公司汽车联盟。 据统计资料，截至2010年常州地区私家车保有量突破36万辆 概况讲就是通过免费会员制建立起自己的第三方平台，然后通过公司网站和手机飞信的形式进行信息沟通，由于公司与我们的每个合作伙伴，无论是需求的提供者还是服务的提供者，由于都符合各自的利益的，所以这种合作关系牢固可靠。同时我们的服务提供者某种程度相当于我们公司会员卡的分销渠道和经销代理。 最后我们公司的盈利主要在于，服务商在网站发布的信息的广告费，为车主提供的额外服务的中介费等。 1.4 投资与财务 流动资产的购置大部分由流动负债筹集，小部分由长期负债筹集；也就是流动负债全部用来筹集流动资产，自有资本全部用来筹措固定资产，这是正常的资本结构型，财务风险很小 （3）公司拥有专业的服务网站和