福建地区妈祖文化旅游开发研究.docVIP

福建地区妈祖文化旅游开发研究 旅游管理专业 郑懿 指导教师 陆志东 摘要：妈祖是中国的第一女海神，又是一种中国传统的海洋文化现象。千百年来，妈祖信仰从沿海向内陆扩展，之后传播到全国各地，最终伴随海外贸易又影响了世界，成为中国最有代表性的民间信仰之一。在妈祖身上，体现了东方文化精神。妈祖信仰的产生、本质及其传播源流，对理解妈祖信仰、妈祖文化的发展是极为必要的。妈祖是中华民族精神象征的代表。福建地区民间信仰源远流长，类型丰富，其中妈祖信仰影响尤其深远。妈祖文化是福建重要的人文旅游资源，本文主要通过分析妈祖文化旅游资源开发中的现状与存在的问题，从可持续发展的角度出发，寻求其有序开发方案。 关键词：福建；妈祖文化；文化旅游；旅游资源开发 The Goddess of the Sea culture of Fujian travel the development research Student majoring in Tourism Management Zheng Yi Tutor Lu Zhidong Abstract:：The Goddess of the Sea is Chinese the first woman is Neptunian, is a kind of Chinese traditional ocean cultural phenomenon again. For thousand a hundred years, the Goddess of the Sea believe in from follow the sea to expand toward inland, after spread the whole country everyplace, the end chaperonage overseas trade affected the world again, become there is most one of the representatives civil faiths in China. At the Goddess of the Sea body, body now oriental culture spirit. The creation, essence that Goddess of the Sea believe in and it spreads the course of development, is extremely necessary towards comprehending the Goddess of the Sea believe in, Goddess of the Sea culture of develop. The Goddess of the Sea is the representative of the Chinese nation spirit symbol. The folks of the region in Fujian faith source flows far long, type abundant, among them, the Goddess of the Sea believe in influence particularly profound. The Goddess of the Sea culture is important humanities in Fujian tour resources, this text mainly passes the present condition within the analytical Goddess of the Sea culture tour resources development and existent problems, from can keep on the angle of the development to set out, look for it has the preface development project. Key word：Fujian province; the Goddess of the Sea culture; the cultural tour; the tour resources development 引言：妈祖是中国的第一女海神，又是一种中国传统的海洋文化现象。妈祖信仰自宋开始，至今已逾千年，妈祖信仰从沿海向内陆扩展，之后传播到全国各地，最终伴随海外贸易又影响了世界，成为中国最有代表性的