现代商务英语第2章建立商贸关系(Establishing a Business Relationship).pptVIP

出版社 经管分社 现代商务英语 第2章 建立商贸关系 (Establishing a Business Relationship) 为了和世界各国、各地区的贸易公司、厂商、金融机构、经合组织建立起有效的业务关系，公司或商行可以通过如下渠道对客户进行调查和了解：①广告(Advertisement)；②世界博览会(International fair)；③银行(Bank)；④工商团体(Chamber of commerce)；⑤外国驻华商务机构(Foreign commerce agency in China)；⑥我国驻外机构(Chinese commerce agency in foreign countries)。 一般说来，来自我国驻外机构了解的情况最为可靠。一旦了解了必要的情况之后，就可以向对方发信联系，要求建立贸易关系。在写信时要介绍自己公司的经营性质、经营商品的范畴，必要时还要提供资信证明人，以便对方了解本公司的资信情况。以下是关于建立贸易关系的询函和回函的范例。 2.1 Seeking the Possibilities of Establishing a Business Relationship Dear Sirs， We have learned from the Commercial Counsell or s office of our Embassy in your country that you are one of the leading importers of cotton and woollen products. We would like to introduce ourselves to you as a corporation specializing in the export business of cotton and woollen products，and here express relationship with you.To give you a general idea of our products，we are sending you under separate cover our latest catalogue together with a range of pamphlets for your reference.Our Penguin brand woollen sweater has been awarded the honorable gold prize of the nation. This kind of product has won great popularity in markets. There must be a great demand in your country. Please tell us your concrete requirements， so that we can give you our best quotation. It is our good hope to promote， by joint efforts， both trade and friendship to our mutual benefit.We look forward to hearing from you. Very truly yours， (signature) 2.2 Agreeing to Establish Business Relations????Dear Sirs， Thank you for your letter of June 5.We are interested in establishing a business relationship with your corporation for the purpose of importing your cotton and woollen products for our mutual benefit.Please send us samples and quotations. We shall carefully consider any proposal to lead to business between us. Yours faithfully， (signature) 2.3 Voluntary Trade Letter????Dear Si