现代商务英语第4章询盘及答复(Inquiries and Replies).ppt

出版社 经管分社 现代商务英语 第4章 询盘及答复 (Inquiries and Replies) 在国际贸易中，询盘(Inquiries)通常由买方向卖方发询盘信函或电子邮件，主要询问所购商品的价格，有时还要询问交易条件、交货日期及索要商品目录和样品。当然买方还可以根据自己的情况提出一些特殊要求，如货物的产地、质量、规格、色彩、包装等。询盘时，买卖双方处于平等地位，所以不必过分客气。出于交易策略，应该采取不卑不亢、不缓不急的态度。卖方收到询盘信函或电子邮件之后，应及时答复对方的询盘。答复应具有针对性，简洁、明了，切忌含糊其辞，所答非所问，以便就交易进行进一步磋商。 4.1 Letters of Inquiry 4.1.1Sample one??? January 20，2006Dear Sirs， We have been informed by the Bank of U.S Commerce， New York， that you are one of the leading exporters of textiles in China，and that you wish to export pure silk garments to our market.You will be pleased to note that our corporation is one of the leading importers of textile products， having over 30 years’ history and high reputation.We shall be able to give you considerable orders， if the quality of your products is fine and the prices are moderate. We would be obliged if you will send us some samples with the best terms at your earliest convenience. Yours faithfully， (signature)4.1.2Sample two May 15，2006Dear Sirs， We have learned from the Singapore Embassy that you are exporting canned oranges. There is a steady demand for canned oranges with fine quality here.Would you please send us full details of your products， prices and terms of payment， together with any samples you could show us?We look forward to hearing from you. Very truly yours， (signature) 4.2 Replies to the Inquiry 4.2.1Sample one January 29，2006Dear Sirs， We take pleasure to acknowledge receipt of your letter of January 20， from which we learn that you are interested in bringing silk garments to the New York market.We are enclosing our quotation sheet covering different sizes and colors of our pure silk garments that can be supplied from stock. We are also airmailing you two dozen sample garments in different sizes and colors. Delivery will be within 30 days after your placing an order to us. Payment of the purchase is to be effected by an irre