论南京艺术学院二级学院标志设计的变化与统一-艺术设计专业毕业论文.pdfVIP

南京艺术学院硕士学位论文 内容摘要 标志是以显著、易识别的符号化语言将一事物区别于他事物的记号。作为一个百年大学，南艺的标志 选取以显著、易识别的汉字 “南”和 “艺”进行同构，彰显了南京艺术学院严谨的治学风范和百年院校的 长久不衰。但在南艺的十四个二级学院中，仅有五所学院具有拥有独立标志，而其余学院都没有独立学院 标志。但已有的五所二级学院标志存在着各自为营、与南艺标志联系过疏的现象，因而无法成为一套南京 艺术学院完整的标志系统，这对于树立南京艺术院校的形象需求不符。因此本文在理论研究标志系统的基 础上，随机选取了五个二级学院，在南京艺术学院标志的基础上，结合自身特征进行标志创意设计，使南 艺二级学院产生与南艺标志精神形式既一脉相承又独特的标志。 关键词：标志 二级学院标志 变化 统一 III 万方数据 论南京艺术学院二级学院标志的变化与统一 Abstract Logo is a distinct and easily identifiable sign to distinguish one thing to the other. As a university, Nanjing university of arts has a long history of culture. Nanjing university of arts’s logo is a combination of two Chinese characters, showing its serious attitude of education and abundant wealth of experience. However, in 14 secondary schools of Nanjing university of arts, there are only 5 having their own logo. Different secondary school shares the same change of the original, but，all of the secondary school has its own history and characteristic. The paper mainly aimed at designing the logo of the secondary school of Nanjing university of arts. Writer picks up 5 secondary schools randomly ,then design the logos according to the logo of Nanjing university of arts. The designs will be the sign to change the visual perception and show the stereoscopic vision, and it will make a deep impression on you. key words: logo；logo of the secondary school ；change；unification IV 万方数据 南京艺术学院硕士学位论文 目录 内容摘要 III ABSTRACT IV 绪论 - 1 - （一）选题背景 1 （二）选题意义 1 （三）研究方法 2 一、南京艺术学院二级学院标志的现状 - 2 - 二、南