Chapter 7 Consumer buyer decision process 第7章消费者购买决策过程.docVIP

Chapter 7 Consumer buyer decision process 第7章消费者购买决策过程 Consumer behavior refers to the buying behavior of final customers. 消费行为是指最终用户的购买行为。 True 正确的 False 假 According to the textbook, consumer purchases are strongly influenced by cultural, social, personal and _____ characteristics. 根据教科书，消费者购买有很大影响 ， 文化，社会，个人和_____的特点。 psychological 心理 emotional 情绪 physical 物理 economic 经济 _____ is the most basic cause of a persons wants and behavior. _____是一个人的欲望和行为的最根本原因。 Greed 贪婪 Fear 恐怖 Culture 文化 Materialism 唯物主义 Social class is determined only by an individuals income. 社会阶层才能确定是由个人的收入。 True 正确的 False (Income is only one of several factors used to determine a persons social class. Other factors include ones occupation, education, wealth and type of residence.) 假 （收入只是用来确定一个人的社会阶层的若干因素之一。其他因素包括 ： 一个人的职业，教育，财富和居住类型。） The _____ is the most important consumer buying organization in society. 在_____是最重要的消费者购买社会组织。 school 学校 family 家庭 government 政府 business 商业 Which of the following is not a personal factor that influences a buyers decision? 以下哪一项不是个人的因素 ， 影响到买家的决定？ beliefs 信念 age 年龄 lifestyle 生活方式 personality 个性 A persons _____ is his/her unique set of psychological characteristics that are relatively consistent and lasting. 一个人的_____是他/她的是相对稳定和持久的心理特点 ， 独特。 self esteem 自尊 self concept 自我概念 lifestyle 生活方式 personality 个性 The process of selecting, organizing and interpreting information to form a meaningful picture of the world is referred to as _____. 选拔过程中，组织和解释信息 ， 形成了世界上有意义的图片被称为_____。 perception 知觉 sensation 感觉 subliminal imprinting 潜意识印记 rationalization 合理化 When a person changes his/her behavior as a result of an experience, we say that _____ has occurred. 当一个人改变他/她作为一个经验的结果的行为，我们说_____发生。 motivation 动机 sensation 感觉 learning 教学 perception 知觉 If a persons attitude reflects one of his/her core values, then the attitude is easy to change. 如果一个人的态度反映了他/她的核心价值观，态度是那么容易改变的。 True 正确的 False (Attitudes are difficult to change because they fit in