银行分行金融业务核心竞争力研究.doc

中国ⅩⅩ银行ⅩⅩ分行金融业务核心竞争力研究 摘 要 我国的金融业特别是银行业伴随着世界经济的全球化而愈加充满活力与竞争，外资银行的大规模进入则给国有银行的发展提出了新的要求。由于传统的经营理念无法在竞争中胜出国有银行只有在价值创造方面树立起独特的能力才能在这场竞争中发展壮大，才能真正树立自己独有的竞争优势。该文运用比较研究的方法、演绎法、归纳法和SWOT等战略决策的方法原理，以市场需求为导向，在分析了国内外企业核心竞争力的基础上提出了建行分行核心竞争力的战略选择，不断地为客户提供优质高效的创新能力，这种能力使得该行在同业竞争领域中处于明显的优势。它以创新能力为基础，以产品开发、市场营销、特色服务为内容，在一系列的创新过程中形成了基于创新的核心竞争力。银行核心竞争力 Abstract The global world economy makes our financial circles especially bank cirtles full of vitality. The large scale of foreign capital have brought new reqirment to the development of some state-owned banks. since the traditional operation concept could not win a victory in the competion. The real way to expand is only to establish special ability in the field of value creation, so that the tradition concept could be able to set up its own competitive superioriity. This article utilizes relatively researching method, inductive method, deductive method and SWOT and so on to analyze the strategic selection of Quanzhou Branch of China Construction Bank which possessing competitive ability. It depends on creative ability, takes strategic policy, product exploition, marketing sales, special service as content, and gradually forms the core competitive ability which based on the creative process. 【KEYWORDS】 finance，China Construction Bank，Core Competitive Ablity 目 录 引 言 1 第一章 文献综述 2 1.1 核心竞争力的提出 2 1.2 研究领域现状 2 1.3 商业银行核心竞争力的构成及特征 3 第二章 ⅩⅩ银行ⅩⅩ分行核心竞争力分析 4 2.1 ⅩⅩ银行ⅩⅩ分行简介 4 2.2 ⅩⅩ银行ⅩⅩ分行竞争力现状 4 2.3 ⅩⅩ银行ⅩⅩ分行核心竞争力的形成 5 2.4 ⅩⅩ银行ⅩⅩ分行SWOT分析 7 第三章 ⅩⅩ银行ⅩⅩ分行核心竞争力再