全球运营管理课件new gom3-product design and process (update).pptVIP

GOM 3 Product Design and Process Selection The Product Design Process The Product Design Process The Product Design Process The Product Design Process Design-build-test cycle Engineering “release” or “sign-off” Concurrent Engineering (CE) Three types of teams: a program management team, a technical team, and numerous design-build teams Concurrent Engineering Concurrent engineering can be defined as the simultaneous development of project design functions, with open and interactive communication existing among all team members for the purposes of reducing time to market, decreasing cost, and improving quality and reliability. Designing for the Customer Industrial Design Aesthetics Ergonomics QFD (quality function deployment) Is a useful tool for helping to ensure that designs for new products and services satisfy market requirements and are ultimately producible by the firm VA/VE (value analysis/value engineering) Quality Function Deployment Interfunctional teams from marketing, design engineering, and manufacturing Voice of the customer (customer requirement) House of Quality House of Quality VA/VE Achieve equivalent or better performance at a lower cost while maintaining all functional requirements defined by the customer Does the item have any design features that are not necessary? Can two or more parts be combined into one? How can we cut down the weight? Are there nonstandard parts that can be eliminated? Design for Manufacturing and Assembly Greatest improvements related to DFMA arise from simplification of the product by reducing the number of separate parts: 1. During the operation of the product, does the part move relative to all other parts already assembled? 2. Must the part be of a different material than or be isolated from other parts already assembled? 3. Must the part be separate from all other parts to allow the disassembly of the product for adjustment or maintenance? Process Selection Process Selection: Refers to the strategic decision of se