高校体育产业创新发展策略.pdfVIP

·266 · 价值工程 高校体育产业创新发展策略研究 Research on Innovation Development Strategy of College Sports Industry 杨帆① YANG Fan ；王伟② WANG Wei （①西安财经学院，西安710100 ；②西安体育学院，西安710068） （①Xian Financial Services Institute ，Xian 710100 ，China ；②Xian Physical Education University ，Xian 710068 ，China） 摘要： 随着社会经济的发展，我国高校体育产业也迎来了很好的发展机遇，在体育产业发展初期，由于高校和社会对高校体育 产业价值的认识不足等原因，高校体育产业的潜力和优势尚未充分发挥。文章首先论述了高校体育产业发展的现状，受关注度不高， 缺乏市场化运作，路径不明晰及校企合作未有机融合等问题，进而提出了适合新时期高校体育产业发展的创新策略，保障高校体育产 业的健康稳定发展。 Abstract: With the development of social economy, our country college sports industry has also ushered in the good development opportunity, in the initial period of sports industry development, due to the lack of awareness of sports industry for colleges and universities and society, the potential and advantages of college sports industry have not yet been fully play. This article first discusses the present situation of the development of college sports industry, such as the attention is not high, lacks the marketization operation, path does not clear and cooperation between colleges and enterprises is not organic fusion and so on, and then puts forward the innovation strategy suitable for the development of sports industry in universities, and ensure the healthy and stable development of the sports industry. 关键词： 体育产业；创新；发展策略；高校 Key words: sports industry ；innovation ；development strategy ；colleges and universities 中图分类号： 文献标识码： 文章编号： G807 A 1006-4311 （2012）28-0266-03 0 引言 识，致使高校的体育设施和人才等资源未能充分发挥其作 体育产业是体育发展和社会进步的物质基础，对国 用，造成资源浪费。同时高校在进行体育产业化过程中，经 民经济的增长具有重要的拉动作用，已成为当今社会的 营管理模式比较简单，没有在总结经验的基础上进行宣传 重要产业之一