我国轿车市场存在的主要问题及发展趋势分析 已修改-可编辑.doc

摘 要 我国加入WTO后，所带来的利弊也不难看出，特别是国内轿车市场所面临的市场竞争是严峻的：一方面是原装进口车的竞争，另一方面是合资企业产品的竞争。国内汽车生产厂商应以怎样的姿态、对策来迎接他们的挑战，坚固自己的国内轿车市场，而且到2005年我国政府所承诺的取消进口配额许可证到期时，相信我国汽车工业将会有一个重新洗牌，优胜劣汰的自然规律必然会抛弃失败者，因此这几年的发展对于国内汽车生产厂商来说尤其重要。 本文通过描述我国轿车市场上的轿车需求现状、需求特征和存在的主要问题；分析了影响轿车需求的宏观因素、微观因素和市场因素，并预测和分析了我国轿车需求和轿车市场发展的未来趋势，同时针对轿车市场存在的主要问题给出了相关的对策和建议。因此，我们需要对我国轿车市场存在的主要问题及发展趋势进行分析，从而找到更合适的方法和策略来推动我国轿车市场的发展。 关 键 词:中国桥车市场 存在问题 发展趋势 Abstract After our country joins WTO, the advantages and disadvantages of it is not hard to see, especially the domestic car market is faced to the market competition is severe : on the one hand is the imported car competition, on the other hand, is a joint venture enterprise product competition. Domestic car manufacturers should with what kind of attitude, strategies to meet their challenges, strengthen your domestic market, but also to 2005 our country governments promise to cancel the import quota licenses expire, believe that our country auto industry will have a reshuffle, the survival of the fittest of the natural laws will discard loser, therefore, in recent years the development of the domestic automobile manufacturers is particularly important. In this paper, through the description of Chinas car market, car demand present situation, demand characteristics and main problems; analysis of the impact of the macroeconomic factors of car demand, microcosmic factors and market factors, and prediction and analysis of Chians demand for cars and car market development trend of future car market, aiming at the main problems presented countermeasures and suggestions. Therefore, we need the automobile market of our country main existing problems and development trend are analyzed, so as to find a more suitable methods and strategies to promote the development of car market in china. Key words: Chinese car market problems development trend 目 录 摘 要 Ⅰ Abstract Ⅱ 目 录 Ⅲ 绪 论 1 1 我国汽车产业发展的现状 2 1.1我国家用轿车市场发展特点 2 1.1.1产量逐年提高 2 1.1.2产业结构基本形成，企业产品集中度不断提高 2 1.1.3自主品牌产品初具规模 3 1.1.