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Re-Educate Amplify existing/old messages Weave soccer theme into educational materials Examples: Quiz combining soccer and HIV/AIDS education and use soccer related prize as incentive Create central World Cup information scoreboards or screens within the organisation and incorporate HIV/AIDS messaging Address Risks Alcohol Sex workers Access to (and correct use of) condoms Post- exposure prophylaxis Fan Packs Information important contact numbers Condoms Water bottles/t-shirts/beanies etc with a message Match schedule etc… World Cup 2010 Re-energizing Existing Programmes The Global Business Coalition on HIV/AIDS, Tuberculosis Malaria October 29 , 2009 Using football to increase the impact of existing programmes We can use WC2010 to amplify what we are already doing in our programmes. Sustainable benefits can be achieved by increasing engagement in workplace and community programmes Key themes Re-education Increasing male involvement in programmes Addressing risks Reducing stigma and discrimination * Increase Male Involvement * Capitalize on the attentiveness of male audience- increase participation in workplace and community based programmes Incentivise VCT events using soccer related prizes Use soccer players to motivate engagement ‘Football Fridays’- put HIV on the agenda Multiple concurrent partners- “Support one team-love one woman” Reducing Stigma Discrimination * Capitalize on the unifying, barrier breaking effect of football in the community and workplace to fight stigma and discrimination Create platforms for interaction on common ground to talk about fear, stigma and discrimination i.e. Management and staff/young and old community members Use Football players as ambassadors and role models in the fight against HIV/AIDS * Thank You *