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硅谷故事A Silicon Valley Story-1
Platforms 2.0 Social, Mobile, Micro, Inbox, SEO Web 2.0 = Good Business 1) Take Existing Good Business Ideas 2) Add [a little] Technology Blogs, Twitter, Facebook Connect Email SEO Social Networks Friend/Follower lists Online Payments 3) Increase Distribution, Lower Customer Acquisition Cost with Internet PROFIT! Platform Viability Users . . Money Features Growth Profit Profitable Growth Nirvana Successful Platforms have 3 Things: 1) Features 2) Users 3) Money Platforms: HOT or NOT? Social: Facebook, Twitter, LinkedIn, MySpace? Mobile: iPhone, Android?, Palm?, Micro: Twitter, IM/Chat Inbox: Gmail, YahooMail, Hotmail?, AOL? SEO: Google (Search), Yahoo?, Bing? Social Networks: Facebook, MySpace, LinkedIn, Twitter, Orkut, hi5, Friendster Email IM: Yahoo, MSFT, Google, AOL, Skype Mobile: iPhone, Palm, Android, Blackberry, etc Gaming: Zynga, RockYou, Slide, Playfish, SGN E-Commerce: Amazon (1-Click), eBay (PayPal), Apple (iTunes), Facebook? Dev: Amazon (AWS), Google AppEngine, Ruby/Rails, Python/Django, etc Other: SalesForce, Craigslist, Wikipedia, YouTube Summary VC 2.0 = Fewer, Smaller Funds ($100M) Liquidity = More, Smaller Acquisitions ($100M) Model = Singles (Ichiro), not Home Runs (Barry Bonds) Diligence = Lots of Little Checks (+ Metrics + Time) Incubators = Many Small Experiments (most FAIL), Education + Shared Resources, Incremental Investment Startup Metrics = Define, Measure, Iterate Platforms = Distribution + Monetization, not Technology * * * BUILT TO LEARN This is the core feedback loop that powers startups. Their goal is not to optimize the time it takes to do any one of these steps. There are many specific practices that can power lean startups, and we’ll cover a few in this presentation. But more important than any specific practice is this core idea: startups should be built to learn. * * * * * * * * * * * * * Startup 2.0: A Silicon Valley Story Sourcing, Selecting Engineering Bett
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