Media literacy Critical Thinking About Media Messages：媒介素养，批判性思维对于媒体信息.ppt

Influence of images “Still photos and TV images are what sway people…..at the end of the day, people retain very simple images in their minds when they’re not really engaged or focused on an issue.” Jane Arraf, former CNN Bureau Chief Media literacy In The Classroom:What sources of media hit us the hardest at CMS? How Many students use internet on daily bases? How many watch more than an hour of t.v. a day? How many read magazine articles daily? How many listen to the radio daily? How many read the Newspaper daily? Media literacy Draft your own definition of what “media literacy” means.. Why should we be aware of the media? Media Literacy Media literacy is concerned with helping students develop an informed and critical understanding of?the nature of mass media, the techniques used by them, and the impact of these techniques. More?specifically, it is education that aims to increase the students understanding and enjoyment of how?the media work, how they produce meaning, how they are organized, and how they construct reality.?Media literacy also aims to provide students with the ability to create media products.? All media are constructed Media use unique languages ABC (Disney)CNN (AOL/Time Warner) CBS FOX (News Corp)  NBC (NBC/Universal) VIACOM Media= Power + Profit * * Media Awareness Language of film Camera workLighting Editing SetsSound/musicCostumes Expressions /watch?v=9zKfF40jeCA /watch?v=5XF66Ku4a9Ufeature=related Dove adds to promote real beauty Magazine Article Analysis ?Who Created the Advertisement? ?What Product are they selling? ?What image are they selling? ?What techniques are used to sell this image/product? ?What type of lifestyle does it promote? ?Look up the definition of these two words o Bias o Stereotype ?Does this article contain a bias or stereotype? ?Do you feel that there is anything wrong with the way they are selling this advertisement? Explain and justify your