IPTV上海模式--上海电信.pdf

Construct Shanghai mode Construct Shanghai mode Building industry environment Building industry environment content Background and environment analysis Shanghai IPTV business mode 2 Shanghai Telecommunication Co. Ltd. 2 User requirement Analysis Data from American business department shows: media and entertainment grow continuously. Entertainment application will be a important requirement on broad-band in the future. Video/game push user use broad-band. User’s requirements become individuation. 3 Shanghai Telecommunication Co. Ltd. 3 Broad-band business analysis Development analysis of Broad- band users (million) User quantity reach 50 million in late 2005,ADSL users occupy 65 ％ －75％ New application requirement need appear for broad-band quickly develop New application require new terminal Source ：MALL PLAN 4 Shanghai Telecommunication Co. Ltd. 4 Telecom Innovation analysis Develop IPTV is a important The target is becoming action for telecom family information provider 1 target Discuss the development of Family information provider IPTV business line, cannot be separated from the overall 2 beginning development strategy IPTV is the opportunity to be Family info