礼仪在商务谈判中的作用(英文版).doc

The Etiquette in Business Negotiations Zhangwanqun Abstract: Business negotiations means that the two parties help to bring about a trade, or in order to resolve their disputes and uphold their economic interests that they take a kind of bilateral information dissemination. It is one of the common behaviors of business activities. The two parties build up trade relations with each on the basis of equality friendship and mutual benefit .For a successful negotiation they need to reach agreement and eliminate the differences. In the successful business negotiations, there are no necessary factors to get success by observing negotiation etiquette, but if they against it, there will many needless problems for them to solve, even threaten to reach the agreement. Keywords: business negotiation; etiquette; agreement. 1 The connection between the etiquette and the business negotiation： Nowadays, the business negotiation is not only a silence, but also an art. As a good negotionator, it requires not only his or her mastery of professional knowledge, mastery of sociology, psychology linguistics, but also the knowledge of etiquette, which will help him or her to copy with the business negotiation very well. The business market just likes a battlefield. Under the conditions of the market economy, between all trades and professions, and the enterprise, the merchant always fight for every inch of profit for their own economic interests. Of course, all this kind of business is not real battlefield. The competition is not a real swords and spears, is not a life-and-death flight. The trials of strength in the business market are the behavior of elegance. If the negotiators in both sides have any dispute or they are deadlocked, then all their words must be polite. All in all, whatever the effort of the negotiation is satisfied or not finally, it is also important for the two parties to pay attention to the etiquette. It is said that the main body of the business negotiation is the per