关于营销与人生的断想.pptVIP

关于营销与人生的断想 目录 1、定位:你在这个世界上存在的价值 2、营销:我们赖以安身立命的学问 3、未来:路如何走 4、箴言:我所崇尚并践行的 5、问答:职业、生活 一、定位 定位——凭什么活着，而且获得比别人好——独特价值： 每个人写下自己的核心能力，与他人的差异化 核心竞争力： 这就使定位，企业与政府、个人生存，皆有定位。 农业银行广告语：大行德广，伴您成长（用农业银行的图标和画面） 建设银行广告语：善建者行 耐克广告语、（图片） 《未选择的路》美 弗罗斯特 黄色的树林里分出两条路， ???????????????可惜我不能同时去涉足， ???????????????我在那路口久久伫立， ???????????????我向着一条路极目望去， ???????????????直到它消失在丛林深处。 ? ?????????????? 但我却选了另外一条路， ???????????????它荒草萋萋，十分幽寂， ???????????????显得更诱人，更美丽； ???????????????虽然在这条小路上， ???????????????很少留下旅人的足迹。 ? ?????????????? 那天清晨落叶满地， ???????????????两条路都未经脚印污染。 ???????????????啊，留下一条路等改日再见! ? ???????????????但我知道路径延绵无尽头， ???????????????恐怕我难以再回返。 ???????????????也许多少年后在某个地方， ???????????????我将轻声叹息将往事回顾： ? ???????????????一片树林里分出两条路 ???????????????而我选择了人迹更少的一条， ???????????????从此决定了我一生的道路。 What can you conclude between the lines?  Some other Hardest choices in life --choices making and analysis Which life would you choose? An easy but not free one or a hard but free one? Which job would you like to take? One with high salary but has nothing to do with your dreams, or one with low pay but dream-like? Some other Hardest choices in life Which man/woman would you like to marry? A rich but mentally ugly one, or a poor but a promising one? If the world is going to the end in 2012, how would you choose to live the rest 3 years? Hardest choices in life Dare you take risks for seeking big progress for being a better man, for gaining a much better future, for winning someone’s heart, for making a difference in your life? Are you a risk taker (venturer / adventurer) or a “safety keeper”? What we are going to do in this unit: Choice making You are gonna make a lot of choices ---speaking activity (see the requirements) Study one specific choice --- In class reading “Take Risks or Not” (read the text) Further questions Who /what make the choices? You? Free will… Do you like choices? Have you eve