【精】肯德基运营战略分析.pptVIP

* PRESENTED BY: JAWARIYA SHEHZADI Previously; Kentucky fried chicken Video Clip.ivr The reason they changed from Kentucky fried chicken to KFC was that people got conscious when they read the word FRIED which gave them an impression that its not healthy because it contains fat, so Kentucky fried chicken had to change their trade name from KENTUCKY fried chicken to KFC. JUST TO avoid the fatty impression. INTRODUCTION KFC is the world largest and most well known chicken restaurant, with chain in more than 10 thousand locations and worldwide in 80 countries. KFC and its franchised emplo