大学生新编英语3 教案.docVIP

教 案 纸 2010 年 1 月 日 星期 第 1-4 节课 第 1页 上课班级：艺术设计 2009级1班 上课章节： 第 1 章 第1部分-第2部分 题目： Promoting Activities 教学目的： 1. To make students get some information about promoting activities. 2. To make students learn some strategies about promotion. 3. To make students learn how to write and exchange product cards. 教学重点： 1. Promoting information 2. Writing and exchanging Product cards 教学难点： 1. Promoting information 2. Writing and exchanging Product cards 讲授 教学工具（含是否使用多媒体）： 听说读写译 教 案 纸 2010 年 12 月 1 日 星期3 第 1-4 节课 第 2 页 Section one What is promotion? Promotion is the activities people use to communicate with others about their product or service and to convince them to use it. Everything you do communicates something about your business In tourism, this includes a wide variety of activities including brochures, billboards, and newspaper ads. Promotion involves careful planning. When you see or hear effective promotion it is merely the tip of the iceberg. A great deal of work went into planning the final product. But before talking about the planning process, we need to review the tools of promotion. 2. The tools of promotion Day in and day out, people are bombarded with messages. There is no way to evaluate and act on all these messages so we pick and choose between them. This makes the choice of promotional tools extremely important. There are four main promotional tools: advertising, personal selling, sales promotion, and publicity. The following table gives examples of each tool along with advantages and disadvantages of each. 3. How to develop promoting strategy? Developing an effective promotional strategy demands more than just being aware of the tools of promotion. Promotion is an ongoing process that requires much planning. A strategy is simply a careful plan. The effectiveness of your strategy depends on more than how much money you