毕业论文--浅析DHC整合营销策略.doc

毕 业 论 文 题目： 浅析DHC整合营销策略 学 生： 王森戊 学 号： 200807030225 院 （系）： 管理学院 专 业： 市场营销 指导教师： 邢益平 2012年 6月 Analysis of DHC integrated marketing strategy Abstract Integrated Marketing is an important topic in the marketing strategy. Integrated Marketing systematic combination of various marketing tools and instruments to enable the exchange of both sides to achieve added value in the interaction, at the same time to establish, maintain and spread the brand and strengthen customer relationships, and then of the brand plan, monitoring and implementation. Integration that is separate marketing system integrated into a whole, in order to create synergies. DHC in the integration process as communication selling cosmetics brand in Japan, synergies very representative of the cutting-edge. Therefore, the study the DHC integrated marketing strategy integrated marketing science has very important significance. Key words: Integrated Marketing，DHC integrated marketing,Strategy 目 录 摘要................................................................ ABSTRACT............................................................ 1 整合营销的概述.................................................... 1.1 整合营销的概念及特征........................................ 1.2 整合营销的工具及操作思路.................................... 1.3 整合营销4I原则............................................. 1.4 整合营销在中国的发展........................................ 2 DHC集团简介....................................................... 2.1 DHC集团介绍................................................. 2.2 DHC经营模式—通讯经营模式................................... 3 DHC整合营销策略分析............................................... 3.1 DHC整合营销策略发展趋势..................................... 3.2 DHC整合营销的具体措施与对策................................. 3.3 DHC整合营销策略特点分析..................................... 4 DHC在整合营销策略中的问题及解决方法............................... 4.1 DHC在整合营销策略传播中所遇到的问题探析..................... 4.2 DHC整合营销