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China’s Charm Implications of Chinese Soft Power
47
June 2006
S U M M A R Y China’s Charm:
Over the past decade China
has downplayed its hard power Implications of Chinese Soft Power
in Southeast Asia, instead
Joshua Kurlantzick
creating a strategy to build its Visiting Scholar, Carnegie Endowment for International Peace
soft power. For the first time in
fter coming to office in 2001, former The transformation of China’s image and
post-WWII history, the United AThai Prime Minister Thaksin Shinawatra influence is due to a range of factors. China
paid a visit to the nation he viewed increas- has benefited from missteps by the United
States may be facing a situation
ingly as most important for Thailand’s rela- States, including its slow reaction to the Asian
tions. Not the United States, though Thailand financial crisis and post–9/11 counterterror-
in which another country’s
had long been a U.S. ally. Thaksin arrived in ism myopia. But the transformation is also
appeal outstrips its own in an Beijing before continuing on to the area of due to a growth in China’s soft power—
Guangdong his ancestors once left for China’s ability to influence by persuasion
important region, a change Thailand. The prime minister’s visit befuddled rather than coercion. This attractiveness can
Guangdong orange farmers, wh
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