中级微观经济学之第三讲：消费者行为.pptVIP

Microeconomics Lecture Ⅲ Consumer Behavior Three Steps in Understanding Consumer Behavior Consumer Preference Budget Constraints Consumer Choices? Consumer Rationality Behavior Economics 3.1 Consumer Preferences Some Basic Assumptions about Preferences: 1. Completeness: AB, BA, or A=B 2. Transitivity: AB, BC, and AC 3. More is better than less (except for bad goods) Indifference Curves Indifference Curves cannot intersect Marginal Rate of Substitution Diminishing marginal rate of substitution An indifference curve is convex if the MRS diminishes along the curve. Why? A consumer will