国际商务礼仪（英文版）（第二版）Chapter 3 Dress to Impress.pptVIP

Chapter 3Dress to Impress Learning objectives By the end of this chapter, you are supposed to have better understanding of proper corporate attire for men and women acceptable office party dress proper accessories for business attires Corporate Attire Corporate attire is the written or unwritten dress code of an organization. It suggests a formal, conservative dress style. Attention to detail, impeccable grooming, and a well-fitted suit are a must to make a lasting good impression. Two levels of business attire Business professional the most conservative corporate dress Informal business professional a more relaxed version of the business professional look The business professional look The business professional look includes a conservative suit in a solid or pinstriped pattern. Choose neutral colors (navy, dark brown, beige, burgundy, gray and black) for the basic pieces, which are the tops and bottoms. The informal professional look The informal professional look incorporates more pizzazz and color—in jackets, sweaters and blouse styles—and even dresses and skirts in silky prints combined with tailored jackets and sweaters. Casual work attire Special Business Occasions The Company Party The Office Party The Cocktail Party The Appeal of Accessories For Women For Men Country-specific dress etiquette The US France Italy Middle East India Japan Case Study According to a survey of 422 senior managers and directors across the UK, there has been a marked relaxation in our attitudes toward dress codes at work in recent years. Fewer than a quarter of employers now require their staff to dress formally at all times – whereas over half allow?them?to wear smart-casual attire, only requiring them to wear a suit for business meetings. The survey also found that while most people still want to appear professional, they no longer equate this with wearing a suit – 66% of respondents now believe that smart-casual is the most appropriate dress code f