国际商务礼仪（英文版）（第二版）Chapter 11 Business Correspondence.pptVIP

* * * * * Chapter 11 Business Correspondence Learning objectives the importance of business correspondence essential qualities of a good business letter parts of a business letter major elements in good/bad news correspondence Importance of business correspondence Help in maintaining proper relationship Inexpensive and convenient mode Create and maintain goodwill Serve as evidence Help in expansion of business Essential qualities of a good business letter Inner qualities Simplicity Clarity Accuracy Completeness Relevance Courtesy Neatness Outer qualities 01 02 03 04 05 Quality of paper Color of the paper Size of the paper Folding of letter Envelope Parts of a business letter Heading Date Reference Inside address Subject Salutation Body of the letter Opening part Main part Concluding Part Complimentary close Signature Enclosures Copy circulation Post script * * * * *