Unit 11 Lesson 3 The advertising game (实用).pptx

Words preview;suitable consist of advertiser budget visually boom visual stand out;concept approach humour contemporary contribution citizen niece nephew; Unit 11 The Media Lesson 3 The Advertising Game ( Period One ); Objectives By the end of this lesson, you’ll be able to ◆ know the design, the idea and the effect of advertisements; ◆ understand advertisement development; ◆ discuss advertising;Lead-in;Print Ads ;Print Ads ; Cosmetic, Yeast 的广告（不会一起传上来），分析人物面部、表情的变化，旋转的时钟，最终的产品呈现、达成广告的目的。;attractive creative special;1. Products are sometimes linked with different concepts or ideas. 2. New and unusual ideas often appear in today’s top advertisements. 3. An Ad may give direct information like names or locations. 4. Public ads have helped to increase public knowledge. 5. Ads are made visually attractive to hold the attention of the public.;1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive. 2. Advertisement must be attractive and creative. 3. The purpose of all advertisements is to make customer spend money. 4. Producing public advertisement mentioned in the text is free.;5. The text inferred that advertisement is trying to sell you something makes customers bored. 6. The purpose of advertisement is creating something that has never been seen before.;1. When does the simplest type of advertisement work? 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? 3. What ideas do today’s advertisers use to make you notice their products? 4. What has the government done during the last decade? ;1. When does the simplest type of advertisement work? ;2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? ;3. What ideas do today’s advertisers use to make you notice their products?;4. What has the government done during the last decade?;;;;;;1. the last sentence in Para 2 As prese