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Unit 3(课后练习答案)
Secretary: Do you think we can market the product on time for the holiday?
Manager: Yes, it (1) _______________ (can / market) on time if we all work
together.
Secretary: Will we prepare an advertising campaign?
Manager: Yes, an ad campaign (2) _______________ (design) next week.
Secretary: Who invented the product?
Manager: It (3) ________________ (invent) by a designer from an associate
company.
Secretary: Who conducted the market survey?
Manager: The research (4) _________________ (carry out) by the company’s
marketing team.;Write a persuasive statement for each situation using the
modals must, ought to, or should.;1. Although, the company _________ (exceed) sales expectations
last year they _______________ (not reach) their quote so far this
year.
2. Pedro ______ (work) in Intel. He ___________ (work) since 1998.
3. The manager ______________ (just arrive) and he ______ (want)
to speak to all the staff. It _______ (sound) urgent.
4. John _____ (go) to the office early this morning. Ten hours later
he ___ (be) still there. He __________ (not have) lunch and he
______________ (not yet eat) dinner.;1. Bill Gates is ______ successful ______ Larry Klein.
2. Clubs are ______ popular ______ movie theaters.
3. African crafts are not ____ well-known ____ Latin American crafts.
4. The secretary works ____ hard ____ her supervisors.
5. The office computer is ______ powerful ______ your laptop.;Advertising _________ by almost every company that produces goods
or provides a service. The object of an ad is to convince people to take some action that (1) ______________ by the advertiser. Just like salespeople, ads try to persuade, but final decisions (2) ___________
by the customer. With advertising, companies enjoy the economies of mass selling and some of these economies (3) ______________ on to
consumers. Thus, products that (4) ______________ mainly through advertising are usually
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