向左走向右走 保健酒行业商业模式本质洞察（Turn left, walk right, walk into the essence of health wine industry business model）.doc

向左走向右走 保健酒行业商业模式本质洞察（Turn left, walk right, walk into the essence of health wine industry business model） Today, when we see a fresh wine, yedaolugui alcohol etc. health wine brand growth momentum in the market, already obviously feel that the past can not be called a health wine industry popular products became popular, made many commercial predators have been involved in the field of health wine, but in addition to wine and health wine of Yedao, really the success of the enterprise is not much. The reason in addition to quick success, simple to share speculation and direct copy of other drinks and health care products experience, the key is the essence of business model for health wine industry success without understanding the relationship between. Health wine as an industry, the nature of its operation is fundamentally different from other industries. It is both wine and health care products, but at the same time different from liquor, beer and wine and other mainstream drinks, but also different from the general health care products. The essence of health wine industry success First, why are gifts and catering modes successful? With the rapid development of Chinas economy and the improvement of peoples living standard, people are paying more and more attention to the quality of life and the health of their bodies after they have solved the problem of adequate food and clothing. As a result, industries related to nutrition and health have developed rapidly. In the past two years, the rapid development of herbal tea, milk, beverage, nutrition, and health wine Wine Yellow Wine etc., in essence, in addition to the enterprise itself operation ability is the first industry trend dictates, is a fundamental change in health needs of consumers. Now, the health wine industry consumption is mainly reflected by two patterns, one is catering, and the other is gifts. Another point of view, health wine industry opportunities in the future must exist in two areas: one is the d