北师大版必修四Unit11 lesson3 The advertising game课件2.ppt

Unit 11 Lesson 3 The advertising game I like… advertisements The advertising game 1 3 5 2 4 6 Paragraph 1 What is an advertisement? An ad may give direct information like names or locations. B M B: too broad M: main idea N: too narrow Paragraph 2 Ads are made visually attractive to hold the attention of the public. Some ads have pictures that people enjoy looking at. M N Paragraph 3 Products are sometimes linked with different concepts or ideas. Using common ideas to sell products is as old as advertising itself. Modern ads must stand out to make themselves attractive. N M B Paragraph 4 Some advertisers want to create something that has never been seen before. New and unusual ideas often appear in today’s top advertisements. Advertisers look for other ways to make people notice their products. N M B Paragraph 5 Not all advertising is about selling products. The government has worked hard at using ads to educate the public. Public ads have helped to increase public knowledge. N M B There are many different kinds of advertisements. Some may give _________ information about the product; some are made __________ attractive to hold people’s attention; others use __________ like success and wealth. Nowadays top advertisers prefer to use _________ as well as new and ___________ ideas to surprise people. Public advertisements, however, focus on increasing public ____________. direct visually concepts humour unusual knowledge