设计-社交媒体和品牌战略_Maarten.pdf

WELCOME WHAT YOU CAN EXPECT TODAY: 14.00 • Introduction of RauwCC; 14.10 • Global social media statistics; 14.20 • The Dutch social media landscape; 14.25 • Social media trends in Europe; 15.10 • RauwCC’s methodology; 15.15 • RauwCC’s social media campaigns; 16.00 • Practical exercise; 16.30 • Evaluation wrap up. INTRODUCTION RAUWCC FULL-SERVICE SOCIAL AGENCY Established on May 1st 2010 Ranked #1 ‘social agency’ in the Emerce 100 edition 2015 INTRODUCTION RAUWCC OUR TALENT • Strategy, concept consultancy; • Graphic design, photography 3D-imaging; • Video motion graphics; • Copywriting editing; • Community management project management. INTRODUCTION RAUWCC INTRODUCTION RAUWCC PART OF THE CRONOS GROUP 250 innovative ICT companies | 3.500 employees INTRODUCTION RAUWCC PART OF HEAVEN CAN WAIT The creative agency ecosystem within the Cronos Group INTRODUCTION RAUWCC CHINA AND HONG KONG CONSORTIUM Originated from Design Business interacts a Dutch trade delegation to China. INTRODUCTION RAUWCC WHY DO OUR CLIENTS CHOOSE RAUWCC? • Both strategy and creation under one roof; • A lot of experience in a wide range of industries; • Online and offline communication skills; • Great network of specialists; • Organizes Social Media Week Rotterdam annually. INTRODUCTION RAUWCC SOME OF OUR CLIENTS INTRODUCTION RAUWCC WE ♥ COMPANIES WHO… • Believe in a down to earth approach; • Are willing to co-create; • See social media as an opportunity; • Are awesome! GLOBAL
 SOCIAL MEDIA STATISTICS THE DUTCH
 SOCIAL MEDIA LANDSCAPE THE DUTCH SOCIAL MEDIA LANDSCAPE SOCIAL MEDIA TRENDS IN EUROPE SOCIAL MEDIA TRENDS IN EUROPE MACRO TRENDS IN SOCIAL MEDIA • Social media become more visual. Hence the strong growth of Instagram, Snapchat and Pinterest. Hence the rise of “vlogging” and online (real time) video in general; • M