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Red Book Objective Agenda Market Growth and Structure Market Dynamics Company Position Company Strategies Sales and Profits (1 of 2) Sales and Profits (2 of 2) Financial Performance Products, Plants, and Channels Recent Activities Organization Structure and Management Stock Ownership * bc Copyright? 1998 Bain Company, Inc. BOS Red Book bc Red Book October 1998 Copyright? 1998 Bain Company, Inc. Red Book Red Book The Red Book is intended to help case teams get up to speed on a new client. A Caseteam leader or manager can use these “Red Book” slides as a basis for developing an internal deck that can be shared among team members during the first couple of weeks of the case. 8020 Market Growth and Structure Market Dynamics Company Position Company Strategies Sales and Profits Financial Performance Products, Plants, and Channels Recent Activities Organization Structure and Management Stock Ownership Red Book Red Book Sales (Yr 0-10) (Yr 10-15) % % % % % % % % CAGR Red Book Market Map Total Sales = $ Market Growth ROS: % % % % % % % Product Categories Total Profits=$ Profit Share Profit Pool Client Client $ $ $ $ $ $ $ Red Book Red Book Porter’s 5 Forces Suppliers Potential Entrants Buyers Substitute Products Industry Rivalry Market Trends Raw Materials Manu- facturing Selling Distribution _____ _____ Trends: Drivers: _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ Red Book Red Book Growth/Growth Company Growth Market Growth Losing share Gaining share SWOT RMS (log) ROS Low High ROS/RMS Market Growth Market Share Star Cow Dog ? Low High Low High Growth/Share Matrix Strengths Threats Opportunities Weaknesses _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ _______ Red Book Red Book Core Competencies Business A Business B Business C Business D Core Competencies Year Key Event 1960 Company founded 1965 Acquired major competitor 1970 Entered XYZ business 1975 Invested $M in